We have been applying
Behavioral Science for the
last 7 years

In Kenya, Uganda, Tanzania, Nigeria, Ethiopia, Peru, Fiji, and India

Discover our work

We enable behavior change for the better.

For example to increase the repayment rates of loans, the use of medical products, the uptake of insurance, etc.

We seek to better understand the levers of behavior change

For example to identify the effects of poverty and stress on mental health, to measure how biases differ per location, to quantity the impact of different types of aid, etc

Discover our 5 Learnings


Test for insights, apply for impact


Impact starts early


Biases are local


Behavioral science is still WEIRD


Lab research is becoming easier and faster

Our plan moving forward